Imagine you are walking into a new job at a new company. With a strong and well presented corporate identity you will have no problem relating to the new business and understanding exactly ‘who they are’ and ‘what their goals are’. These days a solid corporate identity is paramount in making sure the corporate message is always delivered and presented exactly as it was intended.
Precise guidelines show how your logo should always appear, what you can and can’t do with it. It will make sure the correct colours are used for printing, web appearance and signage always consistent always ‘on brand’. Typography plays a big part of a companies identity, how you deliver the message is just as important as the message itself.
In larger organisations the corporate identity or brand guideline can run to hundreds of pages. With smaller operations a more concise version should always be available so there can be no confusion, if a new sign is ordered and its put up with the wrong logo, wrong typeface and wrong colour they can be expensive mistakes to put right.
If you need more information about any of the services outlined please call us on 07827 952229 to discuss in greater detail, we are always ready for a chat to discuss how we can bring your ideas to life.